With a purpose to curb the menace of pesky calls and sms, telecom regulator TRAI has directed service suppliers to develop a unified digital platform in two months to hunt, keep and revoke clients’ consent for promotional calls and messages.
Within the first section, solely subscribers will be capable to provoke the method to register their consent for receiving promotional calls and sms, and later, enterprise entities will be capable to attain out to clients to hunt their consent to obtain promotional messages, Telecom Regulatory Authority of India (TRAI) mentioned in an announcement on Saturday.
“TRAI has now issued a direction to all the access providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to register customers’ consent digitally across all service providers and principal entities,” TRAI mentioned.
At current, there is no such thing as a unified system to indicate the consent of shoppers for getting promotional messages.
“Considering the volume of work involved, TRAI has allocated two months time to develop such facilities by all Access Providers and thereafter implement it in a phased manner. This direction has been issued by TRAI under its Telecom Commercial Communication Customer Preference Regulations, 2018,” TRAI mentioned.
Underneath the prevalent system, consent is obtained and maintained by varied principal entities corresponding to banks, different monetary establishments, insurance coverage firms, buying and selling firms, enterprise entities, actual property firms, and many others.
The absence of a unified digital platform makes it not possible for telecom operators to examine the veracity of consent.
“The DCA process shall have the facility to seek, maintain and revoke the consent of customers, as per the processes envisaged under TCCCP Regulation 2018. The consent data collected will be shared on the Digital Ledger Platform (DLT) for scrubbing by all access providers,” TRAI mentioned.
Entry suppliers, which embrace telecom gamers like Reliance Jio, Bharti Airtel, and Vodafone Concept, have been additional directed to make use of a typical quick code beginning with 127 for sending consent-seeking messages.
“The purpose, the scope of the consent, and the principal entity or brand name shall be mentioned clearly in the consent-seeking message sent through the short code,” the assertion mentioned.
Solely whitelisted or permitted internet or app hyperlinks, callback numbers, and many others will probably be allowed for use within the consent-seeking messages, it mentioned.
“Further, access providers shall develop an SMS, IVR (interactive voice response), online facility to register unwillingness of the customers to receive any consent-seeking messages initiated by any principal entity,” the assertion added.