Aman Gupta’s electronics model boAt has introduced the withdrawal of its sponsorship from the upcoming tour of Canadian singer Shubneet Singh, popularly often known as Shubh, over his alleged controversial statements. The choice comes whilst India and Canada expelled senior diplomats from one another’s international locations over a pro-Khalistani chief homicide in June.
‘We are a true Indian brand’: boAt
In an official assertion shared on social media, boAt stated they’re calling off the deal due to the singer’s controversial statements that had been seen as supporting Khalistan.
“At boAt, while our commitment to the incredible music community runs deep, we are first & foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour,” the corporate stated.
Shubh has concert events scheduled from September 23 to 25 aboard Cordelia Cruises in Mumbai. Shubh boasts roughly 2.8 million subscribers on YouTube, and his debut album, “Still Rollin,” garnered a powerful 100 million streams on Spotify in below two months.
He’s on a three-month-long tour – ‘Still Rollin India Tour’, beginning this week. It contains cities like Bengaluru, Hyderabad, New Delhi, Mumbai, and Ahmedabad.
ALSO READ: Not seeking to provoke India, says Canada’s Trudeau after tit-for-tat expulsions
What’s the controversy associated to Shubh?
The controversy surrounding Shubh escalated when he shared a social media submit that includes a distorted map of India, omitting Punjab and Jammu and Kashmir. This motion sparked outrage, significantly because it occurred throughout a interval when Punjab Police was trying to find fugitive Khalistani chief Amritpal Singh.
India and Canada diplomatic ties worsen
Tensions between India and Canada additional deteriorated after Canadian Prime Minister Justin Trudeau accused Indian authorities brokers of getting a “potential link” to the killing of Khalistani separatist chief Hardeep Singh Nijjar in June. India swiftly rejected these accusations, labelling them as “baseless.”
In response, Canadian overseas minister Mélanie Joly introduced the expulsion of a “top Indian diplomat” from Canada. In a tit-for-tat transfer, India introduced the expulsion of a senior Canadian diplomat. These diplomatic actions add to the continuing controversy surrounding Shubh and his alleged assist for Khalistan.