Coke Studio Bharat Launches New Season with Unbiased Artists, Promotes Cultural Range

Mumbai: After the overwhelming success of Coke Studio globally, Coca-Cola pronounces the launch of ‘Coke Studio Bharat’ in Mumbai at the moment. The season is an amalgamation of over 50 artists from throughout the nation who’ve come collectively to create over 10 memorable tracks celebrating the roots of Bharat.

The Indian music business is present process a revolution, and Gen Z is driving the change. As we speak, the youth search authenticity, higher freedom of expression and openness to immerse themselves into totally different music types which can be distinctive, numerous, but significant. On this season of Coke Studio, rising artists from India’s hinterlands and seasoned artists have come collectively, to lend their very own distinctive voices to the tracks.

Coke Studio Bharat: ‘Apna Sunao’ is humbled to be a conduit to offer these gifted artists’ distinctive voices a stage to inform the story of Bharat that’s rooted in tradition but embraces the brand new music of at the moment. The platform will host music that pays homage to the assorted components of India that artists name residence, connecting with tales which can be wealthy in historical past, with numerous languages, and utilizing various musical devices to create magical melodies set to enthral.

As we speak, Indian artists are telling their tales proudly, in voices that aren’t solely genuine and actually regional but additionally liked by followers worldwide. ‘Apna Sunao’celebrates precisely this spirit of latest India and is constructed on this unique and unbiased freedom of expression.

Arnab Roy, Vice President, Advertising and marketing Coca-Cola India, and Southwest Asia stated “Coke Studio, a globally acclaimed platform, has always aimed to celebrate authentic regional music. Musical traditions from multiple regions in India are at an inflexion point not only in India but even globally. Coke Studio Bharat connects the truly distinct cultural dots of various regions in the country with artists whose music is defined by their roots. They are the real stars of the season, giving regional music a bigger impetus.”

This season of Coke Studio is curated by the acclaimed, award-winning musician and sought-after songwriter, Ankur Tewari. Respiratory magic into ‘Apna Sunao’, Ankur has onboarded a suppose tank comprising critically acclaimed poet, lyricist and scriptwriter Kausar Muniralong with award-winning sound engineer and music producer KJ Singh. Collectively they’ve handpicked regional gems to offer their sound a brand new voice.

The present season options celebrated artists and musicians likeAmira Gill, Achint, Aditya Gadhvi, Arijit Datta, Amaan and Ayaan Ali Bangash, Ashima Mahajan, Armaan Malik, Bombay Brass, Burrah, Charan Raj, Deveshi Sahgal, Dhruv Vishwanath, Diljit Dosanjh, Donn Bhatt, Hashbass, Jasleen Royal, Kanwar Grewal, Mahan Sehgal, Mansa Pandey, Maithili Thakur & Brothers, Mohammad Muneem, Noor Mohammad, OAFF & Savera, Osho Jain, Prabhdeep, Rashmeet Kaur, Seedhe Maut, Sakur Khan & Sons, Sanjith Hegde, Shillong Chamber Choir, Tajdar Junaid, and plenty of others in a canvas of variety, that showcases genuine and distinctive sounds that can unite followers from throughout the nation.

The season may even put the highlight on regional Indian devices like Algozha, Chimta, Duff, Sarod, Sarangi, Tumbi, and Rabaab.