After a spectacular entry into the Indian sporting trade with a extremely profitable inaugural version, Final Kho Kho has achieved one more milestone as the most recent YouGov Report revealed that the league reached an enormous viewers of 164 million throughout varied media contact factors, rising amongst the top-3 non-cricket leagues in India.
Presenting the indigenous sports activities in an exciting-revamped avatar, Kho-Kho which is basically perceived as a rural sport, managed to seize the creativeness of the city elite viewers with an equal cut up of city and rural viewers and 70% audiences from SEC AB.
Based on the YouGov Sports activities report, 41% of the general viewing base was feminine audiences, which is kind of good for pretty a brand new sport on tv.
The success of Final Kho Kho reveals the viewers’s readiness to just accept a brand new sports activities format whether it is positioned in the suitable method. Efforts put into showcasing Kho-Kho as new age sport and producing the occasion with world-class requirements actually paid off as not solely in type of excessive attain and stickiness but in addition Final Kho Kho was the highest performing league for the inaugural season up to now 5 years throughout all leagues.
Season One of many Final Kho-Kho was telecast on Sony Sports activities Network in addition to streamed stay on SonyLIV throughout a number of channels and in 5 languages. The inaugural Season was produced by RISE Worldwide with 19+ cameras together with the first-ever Spidercam in indoor sports activities in India.
“What stood out was the high time spent on highlights, which saw a total viewing of 5825 hours. That means despite some major international tournaments, including the India-Pakistan clashes in the Asia Cup, the fans were keen on taking the remote control back to enjoy Ultimate Kho Kho. The edge-of-the-seat action also introduced a whole new sport to the millennial and Gen Z audience as it clocked 148 million reach on social media as well, with 225 million video views and 60 million interactions across social media platforms. What is also heartening is the strong response both from rural and urban for such an age-old and heartland sport in India,” mentioned Final Kho Kho CEO Tenzing Niyogi.
Inaugural Season managed to get larger traction not solely in franchisee states (Maharashtra, Tamil Nadu, Andhra, Gujarat, Odisha and Rajasthan) but in addition in different states equivalent to Karnataka, Delhi, Punjab, Madhya Pradesh and West Bengal.
Final Kho Kho has additionally achieved a web media worth of INR 132.5cr with the sponsor branding on ground mats and perimeters assuring the utmost visibility given the format of the sport, digicam angles and court docket measurement. It displays the robust potential for sponsors when it comes to Return on Funding (ROI).