Greta Gerwig’s ‘Barbie’ induced a global scarcity of pink paint

Margot Robbie in a scene from ‘Barbie’

The manufacturing of Greta Gerwig’s Barbie used up a lot pink it induced a scarcity within the worldwide paint market.

For the movie — a live-action tackle the famend Mattel doll and media franchise — Gerwig needed to keep up the ‘kid-ness’ that was ‘paramount’ to shaping the Barbie universe, the 39-year-old filmmaker mentioned in an interview with Architectural Digest.

“I wanted the pinks to be very bright, and everything to be almost too much,” Gerwig was quoted as saying.

The makers took inspiration from Palm Springs midcentury modernism to construct the Barbie Dreamhouse. Manufacturing designer Sarah Greenwood confirmed the set constructions induced a scarcity of the pink fluorescent shade of Rosco paint. “The world ran out of pink,” Greenwood mentioned.

Gerwig defined she was going for “authentic artificiality” with the movie’s design, which additionally meant hand-painting the backdrops of Barbie’s world as a substitute of utilizing CGI. “Everything needed to be tactile, because toys are, above all, things you touch,” the filmmaker mentioned.

Barbie stars Margot Robbie within the title function and Ryan Gosling as Ken. The movie is about to launch in theatres on July 21, 2023.

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