One of the crucial iconic painters and proponents of post-impressionism, Vincent Willem van Gogh’s artworks are getting a 360° technological adaptation. The travelling exhibition Van Gogh 360°, which arrived in India at Mumbai’s World Commerce Centre in January this 12 months, has now reached New Delhi and can tour 15 extra cities within the nation, together with Bengaluru, Chennai, Chandigarh, Hyderabad and Pune. Canadian firm Competition Home Inc, which owns the IP Van Gogh 360, calls the retrospective an ‘immersive experience’ and claims to have used ‘large-scale 360-projection through projectors and high-powered computer servers that deliver crisp and compelling images’.
Mark Monahan, govt director of Competition Home Inc, says Van Gogh 360° has been showcased in lots of cities of Canada, together with its capital, Ottawa, earlier than India. “We saw the exhibit in Europe and in cities across North America, including New York, Los Angeles, Vancouver, and Toronto, and reached out to a Toronto-based company that specialises in video content to envision the sequencing and interpret Gogh’s art — using a mix of well-known and lesser-known pieces spanning Gogh’s entire body of work — all set to an original soundtrack,” he says.
Greater than 300 of Gogh’s artworks have been integrated into the digital exhibition, together with The Starry Night time, Sunflowers, Potato Eaters, self-portraits, Wheatfield with Crows, Bed room in Arles and Almond Blossoms. “It took over eight months to develop the exhibition,” provides Mark. “Onlookers are immersed in floor-to-ceiling projections animating the master’s oeuvre. The giant projections highlight brushstroke, detail, and colour.”
This version of Van Gogh 360°, offered by DLF Malls and Absolut Glassware, includes a lounge area and a bar alongside a artistic area for individuals to interact with artwork. “In Mumbai, we witnessed a footfall of nearly 80,000 enthusiasts over the course of two and a half months through 1,500 shows , displaying the intersection of technology and art of the legendary artist who continues to stay relevant and is a beacon of talent to young art enthusiasts till date. The exhibit was also quick to become a must-do on itineraries for anyone travelling to Mumbai,” says Kunal Khambhati, head, stay occasions and IPs, BookMyShow.
The Delhi edit, he says, is already bought out for the primary two weeks!
Van Gogh 360° is on view at DLF CyberCityPhase 2, Sector 24, Gurugram. Tickets can be found on in.bookmyshow.com from ₹699 onwards. The exhibition concludes on April 30.
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