Myntra’s personal label chief Manohar Kamath reportedly quits – Instances of India

Myntra’s personal label chief Manohar Kamath has reportedly resigned from the corporate. As reported by Financial Instances, together with Kamath, Tribikram Mishra, VP and head of Roadster model has additionally resigned from the corporate and has joined Mensa Manufacturers firm – run by former Myntra chief government Ananth Narayanan.
The Myntra spokesperson has additionally confirmed this improvement to The Financial Instances. Kamath has been related to Myntra for the previous seven years. With years of expertise within the trade, he has collaborated with numerous well-known manufacturers, together with Buyers Cease, Globus, Arvind Mills, Crossword Books, and lots of others. He was working because the CEO of Buyers Cease when he joined Myntra in 2016. “Manohar has been instrumental in bringing the brand-building DNA to Myntra. It requires a sure stage of endurance and a special talent set in comparison with the abilities to construct a market,” added the report.
During this association with Myntra, Kamath created a whole portfolio of brands which include Mast and Harbour, Dressberry, Sangria, All About You, House of Pataudi, Invictus, Ether, Harvard, Kook N Keech, Modarapido and more. During Narayanan’s tenure as the leader of Myntra in 2017, the company set a goal for its private label brands to make up 35-40% of the overall gross merchandise value (GMV) and establish multiple brick-and-mortar stores.
Launched in 2012, Myntra’s most prominent private label brand, Roadster, surpassed Rs 1,500 crore in GMV in 2022. The sportswear brand HRX and the ethnic wear brand Anouk also follow closely behind Roadster in terms of revenue.
Myntra rolled out a brand new characteristic for customers
In the meantime, Myntra has launched a Vernacular Search characteristic for its customers. The characteristic now dwell on the Myntra app permits customers to additionally store of their native languages additional enabling the benefit of discoverability and buying on the platform for them. The Vernacular Search characteristic provides customers the power to browse and store for merchandise throughout trend, magnificence and way of life in 10 native languages.