Netflix units deadline for its crackdown on password sharing

Netflix has confirmed when its password sharing crackdown program will formally start.

Introduced as a part of its Q4 2022 earnings report (opens in new tab), Netflix revealed it will begin rolling out its paid sharing function “more broadly” in Q1 2023. In easy phrases? Netflix will start cracking down on password sharing between households by March, which is when its Q1 2023 section ends.

Netflix had reportedly aimed to implement the measure by the tip of 2022. Evidently, it missed that deadline, however that hasn’t stopped it from continuing with its plans to cease your family and friends utilizing your account. , in case you’ve shared your password and account particulars with them.

Netflix has Wednesday to thank for its This fall 2022 subscriber surge. (Picture credit score: Netflix)

So, why is Netflix calling time on password sharing? Primarily, the streaming firm claims that it is weakening their place because the world’s greatest streaming service. Or, in Netflix’s phrases, the intensive sharing of passwords between tens of millions of individuals “undermines our long term ability to invest in and improve” its platform.

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