Setting the rhythm for 2023, musicians share what drives them to experiment

Change is a welcome fixed in an artiste’s life. Whereas perceiving it as an indication of progress and evolution of their profession, musicians additionally revel of their capacity to shift genres, kinds and languages. 2022 witnessed vital range in unbiased music — be it jazz and soul singer Vasundhara Vee’s foray into Bollywood playback, singer Devika’s current deviation of the monitor Kalli kalli raati from most of her LoFi and slow-tempo tracks, or Rishaad Chaudhry’s change to desi hip-hop and rap.

“For me, shifting genres constantly is the basic cog of my disruptive global music strategy. My global agent dictated that I do a song every 45 days in a different radio/music genre, which has become a mainstay in my music-creation process. I am never in my comfort zone and that’s the zone I thrive in,” shares singer-songwriter and writer Vineet Singh Hukmani who launched a e book with 9 tales and 9 songs in 2022. His three singles that adopted have been in genres of electro-pop ( Dee da da da), nation music ( Metropolis roads) and R&B Gospel ( Mild of the world).

Change with out altering

An artiste’s willingness to experiment turns into stronger if there isn’t a demand for a drastic change within the identification that has established them. Vasundhara says singers typically really feel pressured to go well with a pattern or modify their singing to a beforehand established normal. “For me, that is non-negotiable. Instead, I want to offer who I am as a singer and let producers use that as a jumping board for new experiments.”

For her track Kalli Kalli Raati, Devika set her protagonist who is looking out to her estranged lover on a darkish evening, with emotional and edgy vocals within the digital pop-rock style, totally different from her traditional slower tracks. “The video treatment, outfits and styling are also more dramatic compared to my earlier videos — with the dark black backdrops occasionally contrasting with the desolate shots in the desert,” provides Devika.

A component of shock

After the in a single day success of Kheech Meri Picture in 2016, Akasa Singh has steadily been making a mark along with her music and her 2019 Naagin turned a rage. Subsequently, she created songs like Kamle, Shringaar, and Sanjhana in several genres. “When a song is successful, artistes and producers tend to release songs in similar patterns, whereas I love to explore a completely different genre and surprise my audience,” says Akasa.

For composers OAFF aka Kabeer Kathpalia and his collaborator Savera, the Gehraiyaan album was an awesome expertise. They admit to being beneath strain for time, however have been capable of push themselves and do issues in methods that they’d not have often accomplished. Says Savera, “Pushing the envelope is an integral part of my writing process. I’m blessed to be able to experiment through both, my pop music and independent music. Having said that, I would love to dip my toes into other genres like dream pop.”

Believing that being artistic is to not be in a single place however continuously transferring, QAFF says, “I want to enjoy the process of creating. So, it is important for me to keep trying new things so that I’m excited about what could happen and not knowing where I will end up.”

Increasing the soundscape

Hyderabad-based Kasyap is among the finds by Day One, a label by Sony Music that helps new and rising South Asian expertise.  At 20, he launched his first single Khoya sa final yr, a recent and harmless tackle love and romance. Although he maintains that he tries to make music that’s genuine to his persona, making an attempt one thing new and making it work is what personally drives him as an artiste. He says, “I’ve always tried to do things that are out of my comfort zone. All my releases are different from each other right from Khoya sa to the recent release Duur. Although they all come under the pop genre, I’ve explored all types of soundscapes.”

Hardly ever of their consolation zone but exactly the place they’re extra relaxed, are an experimental instrumental duo Yaksha’s acoustic guitarist Aditya Mohanan and the handpan skilled Ishaan Zaveri. Says Ishaan, “Yaksha strives to embody the inherently fluid nature of music through improvisation. This means that every time we play a song, it comes out differently. Never is the same song played twice.”

Agreeing with Ishaan, Aditya emphasises the spontaneity of their music. “We draw from a range of musical sources — Hindustani, Carnatic, blues, folk, funk, you name it. So the music happens quite spontaneously and our producers are usually on their toes attempting to capture every bit of nuance and interaction. Since we don’t belong to any established genre or style, packaging and marketing is something we are, and will be, experimenting with for the foreseeable future,” he says.

Sound supply

Early this yr, singer-songwriter and composer Aditya A launched the one Chaand baaliyan by way of Sony Music India which appealed to the netizens in an enormous means. The romantic ballad was extensively utilized by all content material creators of their short-form movies. ‘Energised’ with the success of Chaand baaliyan, Aditya says that he’s been experimenting together with his music for some time. “I will be trying my hands at different sonic palettes,” he provides.

DJ Producer Sarthak Sardana aka Sartek credit his success to constant releases over time with a singular mixture of his personal sound and trending sounds. “My songs progressed from electronic dance music to melodic house remixes and tech house reworks of folk songs,” says Sartek, including, “The key to staying relevant in the industry is to keep evolving. I had a hard time breaking out of my comfort zone when I produced my Folk House EP, till the audience started responding positively. The days of an artist sticking to their sound are over; now, to reach a new audience, one must find innovative ways to do something different.”

Leave a Reply

Available for Amazon Prime