Truecaller is coming to WhatsApp and why it’s excellent news for customers – Occasions of India

Truecaller and WhatsApp have introduced a world partnership. The Sweden-based firm Truecaller is bringing its caller identification service to WhatsApp and different messaging apps. Which means Truecaller’s caller identification characteristic will even be accessible on WhatsApp and different messaging platforms.
What Truecaller coming to WhatsApp means for customers
The characteristic will assist WhatsApp customers spot potential spam calls over the web. The characteristic shall be accessible for each video and audio calls. To date Truecaller recognized solely the calls that customers acquired by way of their telecom service supplier and never these by way of the web by means of third-party apps like WhatsApp and Sign. Pretend calls, each video and audio, is among the greatest issues confronted by WhatsApp customers.
Truecaller availability on WhatsApp
Truecaller Chief Government Alan Mamedi stated that the characteristic, at the moment in beta section, shall be rolled out to customers globally later this month (Could). He, nonetheless, didn’t give any timeline.
Why Truecaller coming to WhatsApp is ‘excellent news’ for customers
One of many greatest issues dealing with WhatsApp is rip-off calls, each video and audio. Telemarketers and hackers typically use WhatsApp to dupe gullible customers on the platform. Such calls have been on the rise in nations globally, together with India. Within the final one month, there was a sudden spurt in spam/fraud calls acquired by way of worldwide numbers. In keeping with a 2021 report by Truecaller, customers in India get about 17 spam calls monthly on a median. “Over the last two weeks, we have seen a spike in user reports from India about spam calls over WhatsApp,” Mamedi stated, noting that telemarketers switching to web calling was pretty new to the market.
Earlier this 12 months, India’s telecom regulator directed carriers like Reliance Jio, Vodafone and Airtel to begin blocking telemarketing calls over their networks utilizing synthetic intelligence filters.
India greatest marketplace for WhatsApp and Truecaller
WhatsApp is probably the most used messaging platform in India. The corporate says that it makes use of spam detection know-how to identify and take motion on accounts participating in irregular habits and lets customers block and report problematic accounts. For Truecaller as nicely, India is its greatest market. The corporate boasts of 250 million customers. It has 350 million customers globally and earns its income from promoting, subscription companies, and verified listings from companies.

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